New Jersey State Library Newsletter

The New Jersey State Library, in partnership with PSEG Foundation and Praxair Foundation, announced that free homework help would now be available to the students, residents and users of 109 public libraries through the popular Live Homework Help NJ program. Students in grades kindergarten to 12, and in introductory college courses, will be able to get free help with their math, science, social studies and English assignments via the Internet. This online tutoring program, delivered by Tutor.com, allows students with library cards to chat online with tutors who can help them tackle their homework problems. Spanish-speaking tutors are available for help with math and science assignments.

Live Homework Help NJ had been available through 24 NJ libraries in Camden, Elizabeth, Jersey City, Newark, New Brunswick, Paterson, Willingboro, Elmer, Penns Grove, Pennsville, Salem, Woodstown, the Gloucester County library, Deptford, Franklin Township, Monroe Township, Paulsboro, Pitman, Washington Township, Wenonah, West Deptford, Westville, Woodbury, Gloucester City. The 2010 expansion to include all the public libraries in Burlington, Essex, Hudson, Morris and Passaic counties was made possible by a $250,000 grant from PSEG Foundation. Additional grant funding from Praxair Foundation brings the program to the communities of Belvidere, Bridgeton, Princeton and Woodbridge.

Live Homework Help NJ is designed to provide the highest quality of one-on-one instruction. Tutors are available online and on demand, 7 days a week from 2 to 10 p.m. Whether students need just a few minutes of help or a significant amount of time to better understand a complex concept, certified Tutor.com tutors work with students to help them build their confidence and do well in school.

A new service called Adult Career Center will also be available, which will provide adult customers with tutors to help them study for standardized tests, such as the GED; review and proof-read resumes and cover letters; and have access to a resource center containing test preparation materials, job search tips and ways to help their children with homework. The Resource Center materials are available 24/7.

The State Library established Live Homework Help NJ in select libraries under a Cornerstone Grant of $265,000 from PSEG Foundation in 2007. It was also made available to all students enrolled in NJ After 3 after school programs. Over 90 percent of those who used the service said that it had helped them complete homework assignments, improved their grades and made them more confident about their school work.

“The New Jersey State Library, through the NJ Library Network, has long been committed to the education of young people and adults through a variety of programs we have funded and encouraged local public libraries to offer,” said Norma Blake, New Jersey State Librarian. “The extra assistance available to students from live Homework Help tutors has the potential to instill a sense of success and accomplishment that will carry forward into the school day.”

Students who live in one of the 109 designated municipalities can connect to a Live Homework Help NJ tutor through their local libraries, or from their home PC or Mac with their library card number. The program Web site is www.homeworkhelpnj.org. In addition, students enrolled in NJ After 3 can access Live Homework Help NJ at local program sites. NJ After 3 nonprofit partner sites include Boys & Girls Clubs, faith-based groups, museums, universities, community development corporations, YW/YMCAs, and others.

Tutor.com has been delivering its Live Homework Help® service to students in the U.S. through libraries since 2001. More than 5 million homework help sessions have been delivered to date–with an average of 5,000 sessions each evening.

In photo, Karin Emmitt of Pedricktown and her daughters Shannon (center) and Kailyn check out the Homework Help NJ program now available in 109 communities across New Jersey.

Zach Parise has been called the “best player in the National Hockey League you don’t know.” Sports Illustrated decided to change that by running a feature article in its February 22 issue on the NJ Devil Left Wing and member of the U.S.A. Olympic Team, but in an exciting development for NJ libraries, the article started off with his commitment as a NJ Library Champion and a picture of the billboard (shown above) at mile marker 112.6 of the NJ Turnpike. See the online article.

The American Library Association announced that the New Jersey State Library is the recipient of the 2010 John Cotton Dana Library Public Relations Award, which recognizes and honors outstanding achievement in library public relations. It is considered to be the most prestigious of all library awards in the field of public relations.

The State Library received the award for its “Tell Us Your Story” library campaign that motivated and mobilized staff from 240 New Jersey libraries to identify messages and cultivate customer stories. Those stories were used locally and in a statewide multi-media campaign that reached millions of people, including elected officials. The campaign provided a marketing toolkit to participating libraries and established a library communication network linking more than 500 users.

“Our ‘Tell Us Your Story’ campaign came at a critical time,” said Norma Blake, New Jersey State Librarian. “According to a NJ Library Association survey, many librarians felt that marketing was not very important. When the recession hit, that changed. Faced with a combination of funding cuts and huge increases in demand from families in financial crisis, our libraries had to adopt tactics to get support from their customers. This campaign trained librarians in marketing techniques and got their customers involved through story telling.”

The campaign was conceived as a result of the Online Computer Library Center’s study From Awareness to Funding: A Study of Library Support in America, which showed that most people have no idea how libraries are funded. Because of that, they were not aware of the growing financial pressures facing libraries that would result in service/program reductions. New Jersey libraries were facing cuts in state aid and legislation that would reduce funding at the local level, as well. Libraries needed to work with their supporters to stave off funding, service and program cuts at a time when users were demanding more services.

“This campaign received widespread support from library customers of all ages,” said Nancy Dowd, the State Library’s Director of Marketing. “Librarians learned what the business world has known all along, that marketing is important for continued success and growth. They also learned that their customers have compelling stories about the value of libraries that they are very willing to share and have a powerful voice with elected officials.”

The John Cotton Dana (JCD) honor has been awarded continuously since 1946 and is sponsored by the H.W. Wilson Company, the H.W. Wilson Foundation and the Library Leadership and Management Association, a division of the American Library Association. “In these challenging economic times effective marketing techniques are essential to communicate the many valuable services and programs provided by libraries to meet the increasing needs of their customers,” said Linda Holtslander, JCD committee chair. “The committee was impressed by the high quality of [this] public relations campaign.”

In April 2009 at the NJ State Library,Norma Blake, NJ State Librarian (left), presented Christiane Leitinger, director, Pennies for Peace, Central Asia Institute, with a check for $13,400. The money was raised by over 75 New Jersey public and school libraries.

Throughout February and March 2010, the New Jersey State Library, the New Jersey Library Association and libraries throughout New Jersey plan to again honor the legacy of Abraham Lincoln, as part of the national Abraham Lincoln Bicentennial Commemoration, by collecting pennies.

Lincoln firmly believed in education, equality, opportunity and peace. To help continue his legacy, the State Library and NJLA are encouraging New Jersey libraries to participate in the Lincoln Pennies for Peace Campaign. All funds collected will be donated to Pennies for Peace which collects funds for the Central Asia Institute co-founded by Greg Mortenson, the subject of the bestselling biography, “Three Cups of Tea: One Man’s Mission to Promote Peace… One School At A Time.” The money will be used to build school libraries in Pakistan and Afghanistan.

“Last year, school and public libraries from all over New Jersey raised over $13,400 in pennies. The campaign really caught on with young people and children, because they all could be part of the fundraiser just by putting in a few pennies. We found the ‘children helping other children’ aspect resonated with them,” said Norma Blake, NJ State Librarian. So far, almost 90 public and school libraries have joined the 2010 campaign.

The original Pennies for Peace was conceived by students in a Wisconsin elementary school in 1996. Since then, over 16 million pennies have been raised by over 700 schools in all 50 states, including over 10 million pennies in the past year. The program is designed to educate children about the world beyond their experience and show them that they can make a positive impact on a global scale, one penny at a time.

After failing to reach the summit of K-2, Mortenson, emaciated and exhausted from his experience, staggered into a poor remote village whose residents nursed him back to health. He noted the children had no school or school supplies, using the ground and sticks to practice their multiplication tables. He promised to build them a school, and since then has made it his life’s work to build schools in Pakistan and Afghanistan to educate students where no schools existed. His mission has been to promote education and literacy, especially for girls, in remote regions of these two countries. To date, the Central Asia Institute has established 130 schools, educating over 51,000 students.

Now those schools need libraries. “We believe that Lincoln would have been proud to have New Jersey libraries adopt this campaign in his honor,” said Blake. “Lincoln would have been very supportive of helping children in other areas of the world receive an education to help them become insightful leaders and active participants in global peace.”

The following libraries/library systems are participating:
Ridge High School Basking Ridge
Belvidere High School Library
Bernards Township Library
Bloomfield Public Library
Bloomfield High School
Bloomingdale Public Library
Brick Branch of the Ocean County Library
West Avenue School Bridgeton
Bridgewater Library
Pemberton Branch of BCLS Browns Mills
Sandshore School Library Budd Lake
Old Turnpike School Califon
Cape May County Cape May Court House
Carteret Public Library
Cedar Grove Public Library
Richard Stockton Elementary Cherry Hill
Clifton Public Library
Clinton Twp. Middle School
Henry Inman Branch Library Colonia
Cranbury Public Library
Cranford Public Library
Orange Avenue School Cranford
Demarest Public Library
North Dover Elementary Dover
Twin Rivers Library East Windsor
Robert Morris School 18 Elizabeth
McCloud Elementary School Englewood
Dismus Middle School Englewood
Fords Branch Library - Woodbridge Public
Franklin Lakes Public Library
Freehold Public Library
Academy of Our Lady Glen Rock
Morgan Early Elementary School Act Club Hamilton
Sunnymead School Library Hillsborough
Pascack Valley High School Hillsdale
Miller Branch Library Jersey City
Kearny Public Library
South Hunterdon Regional High School Library Lambertville
Leonia Public Library
Chapel Hill Academy Lincoln Park
Passaic Valley High School Little Falls
Little Ferry Free Public Library
Livingston Public Library
Mahwah High School
Taylor Mills School Media Center Manalapan
Manasquan Public Library
Cranberry Pines Elementary School Medford
Campbell Elementary School Library Metuchen
Metuchen High School
Middletown Township Public Library
Milford Public Library
Woodland Elementary School Monroe Township
Monroe Township High School
Monroe Township Public Library
Pascack Hills High School Montvale
Lazar Middle School Montville
Moorestown Public Library
Mount Laurel Library
Fleetwood Elementary School Mount Laurel
Gloucester County Library System Mullica Hill
Neptune Public Library
New Providence School District Libraries
West Essex Middle School Library North Caldwell
West Essex High School North Caldwell
Otto Bruyns Library Northfield
North Plainfield High School & Middle School
Nutley Public Library
Ocean City High School
Park Ridge Public Library
Parsippany-Troy Hills Library System
Peapack Gladstone Branch Somerset County
Piscataway Public Library
Leeds Ave School Pleasantville
Ringwood Public Library
Woodside School Library River Vale
Robbinsville High School
Rockaway Township Library
Rutherford Public Library
Sayreville Public Library
Somerville Public Library
Sparta Public Library
Oak Knoll Lower School Summit
Tinton Falls Public Library
New Jersey State Library Trenton
Talking Book & Braille Center Trenton
E.T. Hamilton School Library Voorhees
Wanaque Elementary School Library
Valley View School Library Watchung
Watchung Public Library
BCIT Westampton
West Long Branch Schools
Westfield Library
Camden County Library System Westmont
Academy of Allied Health/Biomedical Sciences Woodbridge

They are some of the best at what they do in the world of entertainment and all have joined the NJ State Library team of Library Champions to emphasize how important reading and libraries were in establishing the basis for their successful careers. “These men and women are known all over the world and have many young fans,” said Norma Blake, NJ State Librarian. “They joined us as NJ Library Champions because of their firm commitment to stressing the importance of literacy for everyone and letting their young fans know that reading leads to success.”

The celebrity Library Champions are hard to miss. World Champion Yankee A.J. Burnett, Super Bowl Champion Giant Justin Tuck and All Star Devil Zach Parise are on billboards along the NJ Turnpike; Pro Bowl Defensive End Eagle Trent Cole targets motorists travelling to Atlantic City on Route 40/322. Zach Parise is larger than life adorning the NJ State Library in Trenton. In February, Tuck, Burnett and Parise will be featured in a video montage at the Path Train locations in Hoboken, Journal Square, World Trade Center, Harrison, and 14th and 33rd street stations.

Posters of All Star Net Devin Harris; best-selling authors Michael Connelly, Judy Blume and Janet Evanovich; World Wrestling Entertainment champion Kofi Kingston; gold medalist in the Paralympics & NYC Marathon winner, Cheri Blawet; Olympian Lauryn Williams; former NFL Most Valuable Player Joe Theismann; and the Ringling Bros. Circus Ringmaster Jonathan Lee Iverson are up in 500 public & school libraries across the state, bringing home the message that reading can help everyone reach their goals, and that books, magazines and newspapers are available for free at your local library. All celebrities are involved someway in promoting reading and literacy.

“I believe books and information should be accessible to everyone,” said Justin Tuck, founder of Tuck’s R.U.S.H. for Literacy, which encourages children to read, understand, succeed and hope. “Libraries provide a sanctuary where everyone can find knowledge – through a book, a magazine, a newspaper, the internet. With out the books, without the knowledge, I wouldn’t be where I am today.”

“By going to the library I was able to read to discover some of the many things the world had to offer,” said Lauryn Williams. “Many of the countries I have since visited, I knew about long before because I saw them in a book first.” Williams and Tuck were named to the Dream Team for Public Service at All Stars Helping Kids’ 3rd Annual Sports, Business & Philanthropy Luncheon December 8, 2009.

The NJ State Library’s community based public awareness campaign demonstrates how libraries have the power to transform people’s lives, especially young people, by offering free and excellent reading and learning opportunities for everyone. “Libraries are much more than just books, they house dreams,” said South River, NJ native and Super Bowl champion Joe Theisman. “The library is where I read about football and a world championship and the MVP award. My 15 year career started because of something I dreamed about in the library.”

Another New Jerseyan, author Judy Blume fell in love with books at the Elizabeth Public Library when she was four. “It was there that I found Madeline, my first favorite book,” she recalled. “I still feel a thrill when I enter a library. I never know what I’m going to find and isn’t that the part that makes libraries so special – the endless possibilities?

The awareness campaign is in support of the New Jersey Library Association’s (NJLA) efforts to register 10,000 Library Champions from all walks of life. Library Champions are people who love their libraries and want to be in the know about issues that may affect them. Those wishing to become Library Champions may get more information by going to the Web site http://njlibrarychampions.org. Viewers are invited to sign up to become a Library Champion with NJLA so that when important library issues arise, they will get notified. They can also enter to win great free prizes, such as tickets to events at the Izod Center, by entering the latest book they read.

“Reading is everything,” said popular, high-flying WWE wrestler Kofi Kingston, who stressed the importance of stimulating the imagination of his young fans. “Without reading, my imagination would not have carried me to the heights I have reached and continue to reach.”

On October 7, libraries from across New Jersey participated in Snapshot Day, to collect photos and statistics of how they are being used, the number of people using them and how important they are to their communities.

Last February, the New Jersey State Library and the New Jersey Library Association launched a project called Snapshot: One Day in the Life of New Jersey Libraries. Its purpose was to capture the impact that New Jersey libraries have on their communities on a typical day, Feb. 19. Librarians from all types of libraries were asked to participate: public and academic libraries, school and special libraries, hospital libraries and government libraries, from the tiniest facility to the largest county systems. A survey was created to record the activities, and hundreds of libraries responded with impressive results: 161,367 people visited those libraries. However, the number of people was only part of the picture. In addition librarians answered nearly 20,000 reference questions.

“Each day libraries across the state provide accurate information, employment help, assistance with navigating government Web sites, and a rich cultural experience to New Jersey’s residents. Snapshot Day allows us to highlight the activities that occur on a typical day in our libraries and gives our customers the opportunity to describe the prominent role libraries play in their lives,” said Norma Blake, New Jersey State Librarian.

Patricia Tumulty, Executive Director of the New Jersey Library Association, said: “In these difficult economic times we are trying to figure out what would happen if we had no libraries in New Jersey by taking a snapshot of the incredible things that go on every day in New Jersey libraries.”

CHECK OUT THE PHOTOS

For more information about Snapshot Day, visit the website: http://snapshot.njlibraries.org.

The four state Regional Library Cooperatives have received funding from the New Jersey State Library, given to ensure equity of services while controlling costs statewide, and support delivery of statewide services such as JerseyCat, JerseyClicks and continuing education.

The Highlands RLC received $881,474; the Central Jersey RLC received $528,957; the South Jersey RLC received $704,946; and INFOLINK, the Eastern New Jersey RLC received $861,758.

JerseyCat is a statewide online catalogue for interlibrary loans, while JerseyClicks is a suite of valuable research sources available to anyone with a New Jersey public library card.

“The New Jersey State Library is pleased to continue its ongoing partnership with the Regional Cooperatives,” said Norma Blake, New Jersey State Librarian. “The funding is essential to maintaining libraries as centers for lifelong learning and information. The money provides for public access to valuable Internet resources, sustains a productive workforce and empowers citizens with access to news, information and services vital to them in today’s economy. We rely on the help, expertise and knowledge of the RLC’s about their local communities to deliver these services and resources efficiently and effectively,” Blake added.

The Regional Library Cooperatives and their services are funded by the New Jersey State Library which is responsible for the coordination, promotion and funding of the New Jersey Library Network.

The South Jersey Regional Library Cooperative has been awarded a grant of $200,000 from the NJ State Library to continue its management of QandANJ - a premier live reference service available free to New Jersey library card holders.

QandANJ is a 24-hour online information service staffed by professional librarians from participating libraries across the state. Combining the speed of the Internet with the savvy of professional librarians, QandANJ.org is among the busiest statewide Web-based information services in the United States.

The New Jersey State Library initially provided funding to the SJRLC to pilot and maintain this innovative program that has expanded to a highly successful statewide service. This will be the ninth year in a row the SJRLC has been awarded the grant to manage QandANJ.

“QandANJ is certainly a New Jersey success story and we are glad to continue our partnership with the South Jersey Regional Library Cooperative, which has pioneered the service from a pilot project with a handful of libraries to a program that now relies on the expertise of librarians from across the state. As an online information service, QandANJ is a model for the rest of the nation,” said Norma E. Blake, New Jersey state librarian.

QandANJ is supported by the NJ State Library, managed by the South Jersey Regional Library Cooperative, staffed by member libraries in the New Jersey Library Network and is funded by the Institute of Museum and Library Services, an independent federal agency whose mission is to create strong libraries and museums that connect people with information and ideas.

INFOLINK, the Eastern New Jersey Regional Library Cooperative based in Piscataway, has been awarded a $25,000 Diversity Grant from the New Jersey State Library to fund the initiation, implementation, strengthening and expansion of diversity initiatives.

As a source of information on diversity issues, the project will enable libraries to share successful diversity programs and services. Libraries throughout the region will be able to search for and contribute information to develop local diversity programs, outreach events and staff training sessions using the experience, knowledge and best practices from other libraries.

This program is funded in whole or in part by the New Jersey State Library and the Institute of Museum and Library Services, an independent federal agency whose mission is to create strong libraries and museums that connect people to information and ideas.

A plan to preserve New Jersey’s rich cultural treasures held in museums, libraries and archives has come to fruition thanks to a Statewide Planning Grant from the federal Institute of Museum and Library Services (IMLS) through their “Connecting to Collections preservation initiative.

For the first time a consortium of New Jersey cultural institutions, including the New Jersey State Library, The Newark Museum, the Rutgers University Libraries, the New Jersey State Museum, and the New Jersey State Archives, have the opportunity to assess statewide preservation needs and to develop short and long-term plans to conserve New Jersey’s vast collection materials. Groups representing libraries, history museums and archives throughout the state, including the New Jersey Library Association are involved in the planning process.

For further information contact Michele Stricker, Consultant, Library Development Bureau at 609-278-2640 Ext. 164 or email mstricker@njstatelib.

FULL STORY

Pictured: Beth Cackowski, QandANJ.org Project Coordinator

QandANJ.org has been awarded the 2008 InfoTubey Award for their delightful commercial, Now Your Library is Open Late Night, Too!. The award was given during the 2008 Computers in Libraries Conference hosted by Information Today, Inc. Beth Cackowski, QandANJ.org Project Coordinator, accepted the award for South Jersey Library Cooperative. The commercial has been highly successful this year having also won a 2008 ASTRA Best of Show Award from the New Jersey Communications Advertising and Marketing Association. The commercial is part of a statewide marketing campaign promoting QandANJ.org that was funded by a grant from the New Jersey State Library.

Click here to view the list of the 2008 InfoTubey Awards winners and videos.