An article by Sharon Rawlins, Youth Services Consultant for the NJ State Library, about the State-wide Summer Reading Program appeared in July’s NJ Afterschool Action, a monthly e-newsletter put out by the NJ School-Aged Care Coalition for afterschool programs. Sharon is a member of the coalition’s advisory committee.
The New Jersey State Library and local libraries from across the state have partnered with the New Jersey Sports & Exposition Authority to encourage readers to “Read Like a Library Champion” during their local library’s Summer Reading Program by giving them the opportunity to win tickets to IZOD Center events by logging in the books they read at at www.njlibrarychampions.org. Discount tickets for select IZOD Center family shows are also available at www.IZODcenter.com, by using the code LIBRARY.
Congratulations to the 25 summer readers who won a family four-pack of tickets to see The Wiggles on Aug. 17 by participating in their local library’s program:
Demetrick Family – Clark Library
Bertinato Family – Clifton Library
Schwartz Family – Clifton Library Allwood
Bartram Family – East Brunswick Library
Fiumaro Family – North Edison Library
Mauer Family – Fanwood Library
Kusznier Family – High Bridge
Quinn Family – Howell Library
Krempasky Family – Hunterdon County Library
Sammet Family – Kenilworth Library
Klesitz Family – Kinnelon Library
Johnson Family – Roxbury Library
Goriscak Family – Sussex County Library
Pennino Family – Jefferson Library
Lincoln Family – Old Bridge Library
Catania Family – Oradell Library
Dharia Family – Princeton Library
Silva Family – West Windsor
Steinfeld Family – South Plainfield Library
Fritton Family – Warren County Library Franklin Branch
Hart Family – Waldwick Library
North Family - Warren County Library Franklin Branch
Siuffe Family – Wayne Library
Hecht Family – Wayne Township Library
Abdelfattah Family - Alfred Baumann Library West Paterson
The contest for free tickets to see Sesame Street Live from Sep. 30 to Oct. 3 started August 1. To enter go to www.njlibrarychampions.org. Contests to win tickets to see Disney Live! On Nov 12-13; and Disney on Ice Nov. 23-28 will start soon.
For the past eight years, The State Library has supported the NJ Library Association’s Summer Reading Program with a $50,000 grant. This worthwhile initiative attracts thousands of children and teens each year. In 2009, over 145,000 children and teens across New Jersey participated, reading over two million books. Since its inception, the Summer Reading Program has inspired and motivated children to read purely for fun, without the pressure of taking tests or writing book reports, keeping their minds sharp, improving their reading skills and expanding their imaginations.
Library Champions is a community based public awareness campaign featuring role models from the sports, entertainment and literary fields designed to encourage reading and educate the public about the important role New Jersey libraries have in transforming the lives of their customers. Celebrity Library Champions include Yankee’s pitcher A.J. Burnett, Devil’s forward Zach Parise, Giant’s defensive end Justin Tuck, Net’s guard Devin Harris and best-selling author and New Jersey native, Judy Blume.
For more information on winning tickets to great shows at the Izod Center, check with your local library and sign up for their Summer Reading Program.
To encourage kids and teens to “Read Like a Library Champion” this summer, the New Jersey State Library is giving them a chance to win a NJ Devils/Modell’s hockey jersey autographed by NJ Devils’ forward and Olympic Silver Medalist Zach Parise. To enter, all young readers have to do is read a book, go to the website www.njlibrarychampions.org, and click on the contest page. The contest runs until September 1, 2010, when a winner will be randomly selected.
Library Champions is a community based public awareness campaign featuring role models from the sports, entertainment and literary fields designed to encourage reading and educate the public about the important role New Jersey libraries have in transforming the lives of their customers. Celebrity Library Champions include Parise, Yankee’s pitcher A.J. Burnett, Giant’s defensive end Justin Tuck, Eagles defensive end Trent Cole, and best-selling author and New Jersey native, Judy Blume.
During the summer, libraries all across New Jersey participate in the Summer Reading Program. As incentives to keep kids reading during the summer, libraries in partnership with the IZOD Center are giving them the opportunity to win tickets to IZOD Center events by logging in the books they read at www.njlibrarychampions.org. Readers may win tickets to see The Wiggles on Aug. 17; Sesame Street Live on Sep. 30 to Oct. 3; Disney Live! On Nov 12-13; and Disney on Ice Nov. 23-28. Discount tickets for select IZOD Center family shows are also available at www.IZODcenter.com, by using the code LIBRARY.
For the past eight years, The State Library has supported the NJ Library Association’s Summer Reading Program with a $50,000 grant. This worthwhile initiative attracts thousands of children and teens each year. In 2009, 110,000 children and teens across New Jersey participated, reading nearly two million books. Since its inception, the Summer Reading Program has inspired and motivated children to read purely for fun, without the pressure of taking tests or writing book reports, keeping their minds sharp, improving their reading skills and expanding their imaginations.
The Laura Bush 21st Century Librarian Program was established to support the development of library leaders, to recruit and educate the next generation of librarians, to attract high school and college students to consider careers in libraries, and to assist in the professional development of librarians and library staff. Through a grant received under this program in 2006, the New Jersey State Library and its partners, the NJ Library Association, Thomas Edison State College, the School of Communication and Information at Rutgers University and the Central Jersey Regional Library Cooperative, recruited individuals to become librarians or further their education with the idea of creating a “Multicultural, Multilingual Library Staff.” Those recruited to obtain an undergraduate degree attended Thomas Edison State College; those pursuing an advanced degree attended Rutgers University.
At the NJ Library Association Annual Conference in Long Branch, the 28 scholars whose educational goals were supported by this grant were recognized for their accomplishments.
AA Degree
Terri Carpenter, Bridgeton Library
Shileen Shaw, Newark Public Library
Elias Vazquez, Ocean County, Lakewood branch
BA Degree
Aurelia Rodriguez, Newark Public Library
Violet Valentin, Gill Memorial Library
Audrey May Samuels, Plainfield Public Library
Ellen Rice, Jersey City Public Library
Lisa Morris, originally from Trenton Public Library
MLIS Degree
Sharon Shrieves-Ward, Trenton Public Library
Thomas Michael Eck, Mt. Holly Library
Michele Dupey, Jersey City Public Library
Paulette Doe-Williams, Willingboro Public Library
Alice Caffrey, Cumberland County Library
Tonya Badillo, Long Branch Public Library
Rosary Van Ingen, Hoboken Public Library
Nicole Gardner, Vineland Public Library
Christal Blue, East Orange Public Library
Janice People, Plainfield Public Library
Megan McCarthy, Monroe Public Library
Degrees in Progress to be finished by 11/2010:
Lolata Greggs, AA, Newark Public Library
Malakia Oglesby, BA, Asbury Park Public Library
Thalia Sweet, BA, Long Branch Public Library
Sandra Jones, BA, Atlantic City Public Library
Jamie Vigue, MLIS, Atlantic County Library, Pleasantville branch
Angelica Mullen, MLIS, Atlantic County Library, Pleasantville branch
Theresa Michelle Rausa-Campbell, MLIS
Edith Beckett, PhD, New Jersey State Library
Hannah Kwon, PhD, Rutgers University (originally from Newark Public Library)
Photo: Megan McCarthy (left) of the Monroe Public Library with Michele Stricker, deputy director of the NJ State Library’s Library Development Bureau.
On Wednesday, April 14 at the New Jersey State Library, Trenton, Norma Blake, NJ State Librarian, was joined by librarians and school children from around New Jersey, to present a check for $14,000 to Laura Andersen public relations manager for the Central Asia Institute, and Fozia Naseer, from the Azad Kashmir area of Pakistan.
After the check presentation, the school and public libraries that raised the most money were recognized. The New Providence School District, which raised $3,270.30, was represented by Amy Nagel, media specialist, and Christian Fraehmke, a student, and his family, to accept the award in the school library category. Accepting the public library award for the Rockaway Township Public Library and the Copeland Middle School, which collected $1,169.84, was Barbara Hauck-Mah, reference librarian. Also receiving recognition were Bridgeton’s West Avenue School ($1012.25), Glen Rock’s Academy of Our Lady ($509.12), Medford’s Cranberry Pines Elementary School ($485.58), Woodbridge Public Library ($462), Hamilton Township’s Morgan Early Elementary School Act Club ($411), and Lambertville’s South Hunterdon Regional High School ($401.55), which had a dozen students in attendance.
“We are really pleased to see that so many children and teens are spearheading this campaign in their schools and libraries,” said Blake. “By learning about what their pennies can do for children on the other side of their world and by taking an action to do something, they have become global citizens and library champions.”
After the ceremony, Naseer visited Monroe Township’s Woodland Elementary School, to talk about her life in Pakistan.
Throughout February and March 2010, the New Jersey State Library, the New Jersey Library Association and libraries throughout New Jersey honored the legacy of Abraham Lincoln, as part of the national Abraham Lincoln Bicentennial Commemoration, by collecting pennies in support of Greg Mortenson’s Central Asia Institute. One hundred public and school libraries joined the State Library and the Talking Book & Braille Center in the campaign.
After failing to reach the summit of K-2, Mortenson, emaciated and exhausted from his experience, staggered into a poor remote village whose residents nursed him back to health. He noted the children had no school or school supplies, using the ground and sticks to practice their multiplication tables. He promised to build them a school, and since then has made it his life’s work to build schools in Pakistan and Afghanistan to educate students where no schools existed. His mission has been to promote education and literacy, especially for girls, in remote regions of these two countries.
Throughout February and March 2010, the New Jersey State Library, the New Jersey Library Association and libraries throughout New Jersey honored the legacy of Abraham Lincoln, as part of the national Abraham Lincoln Bicentennial Commemoration, by collecting pennies in support of Greg Mortenson’s Central Asia Institute. One hundred public and school libraries joined the State Library and the Talking Book & Braille Center in the campaign.
On Wednesday, April 14, at 9:30 a.m., in the New Jersey State Library Second Floor Reading Room, 185 West State St., Trenton, Norma Blake, NJ State Librarian, will be joined by librarians and school children from around New Jersey, to present a check to Laura Andersen, public relations manager for the Central Asia Institute, and Fozia Naseer, from the Azad Kashmir area of Pakistan.
After the check presentation, the school and public libraries that raised the most money will be recognized. Following the ceremony, Anderson and Naseer will visit the children at the Woodland Elementary School, Monroe Township, who raised over $330.
Photo above is the display at the Franklin Public Library; below left, the NJ State Library; right, Tinton Falls Library.
TEDxNJLibraries, a conference devoted to “ideas worth spreading,” will be held on Friday May 7, 2010, at the Princeton Public Library, Princeton, from 12:30 to 8 p.m. TED started in 1984 as a conference bringing together people from three worlds: Technology, Entertainment and Design. Since then, its scope has become ever broader to include new TEDx community programs.
TEDx events are independently organized conferences licensed by TED. TEDxNJLibraries is being sponsored and curated by Princeton Public Library, the New Jersey State Library, South Jersey Regional Library Cooperative, Central Jersey Regional Library Cooperative, and the bloggers of Library Garden. The licensed name incorporates the word libraries due to the strong affiliation with the NJ library community, but the conference is open to all and will have a diverse set of speakers and participants. The goal is to have representation of people from all walks of life. Speakers will definitely have a wide array of backgrounds and will discuss all aspects of the relationship between culture and community.
Speakers include:
Salman Ahmad, rock star and founder of the hugely successful band Junoon.
Steven J. Bell, Associate University Librarian for Research and Instructional Services at Temple University.
Leslie Burger, Executive Director of the Princeton Public Library and a past-president of the American Library Association.
Sam Daley-Harris, founder of RESULTS, an international citizens’ lobby dedicated to creating the political will to end poverty.
Alfa Demmellash, Chief Executive Officer of Rising Tide Capital, headquartered in Jersey City.
Alison Byrne Fields has spent her life mobilizing people to create social and political change.
Mimi Omiecinski, founder of the Princeton Tour Company.
Eric Mintel, leader of one of the finest straight ahead jazz quartets in the country today, the Eric Mintel Quartet.
Mark Pascal and Francis Schott, aka “The Restaurant Guys,” have been in the restaurant and wine business on the high end for about 20 years.
Merrick Rosenberg, President & Chief Learning Officer of Team Builders Plus. As coach, trainer and speaker, he has worked with more than a third of the Fortune 100 companies in 33 states and around the world.
Lynette Young, Vice President of Creative Endeavors at Purple Stripe Productions, specializing in social technology strategies and implementation services.
Registration to attend TEDxNJLibraries is open. Registration does not require payment, but if you are chosen to attend, there will be a $25 fee to take part in the day. Payment will be handled as part of your notification that you have been chosen to attend. Limited spaces remain for the conference, so apply early.
For information or to submit a registration application, go to: http://tedxnjlibraries.com.
Photo from left: Michele Stricker, Deputy Director of Library Development for the NJ State Library, Maria Esche, director Moorestown Public Library, Kathy Schalk-Green, director Mount Laurel Public Library, Christine King, director Willingboro Public Library, Gail Sweet, director Burlington County Library, Westampton, and Kim Ruth, Burlington County Library.
The New Jersey State Library announced that the Burlington County Library, 5 Pioneer Blvd., Westhampton, has been awarded $10,000 in emergency supplies to be used in case of a large-scale emergency. The Library Regional Response Network Initiative provides the supplies needed by libraries to build a regional partnership for emergency response in the event of a large-scale disaster. It also ensures that the emergency supplies are readily accessible to every library in the network and that volunteers will be available to help. Network libraries include the Burlington County Library System, and the public libraries of Willingboro, Mount Laurel and Moorestown.
The supplies, which include Shop Vacs, dehumidifiers, plastic crates, brooms, mops and hard hats, are to be used to rapidly clean and preserve a library’s contents in the event of flood, fire or other disaster. The equipment is being stored at the Westhampton site in a tractor trailer, which makes mobile response to other libraries in the network possible.
The program, which is supported by the NJ State Library through funding by the Institute for Museum and Library Services, will serve as a pilot project on how NJ libraries address disaster response and recovery, and provide a model that can be replicated by librarians seeking to create their own regional response network.
The New Jersey State Library, in partnership with PSEG Foundation and Praxair Foundation, announced that free homework help would now be available to the students, residents and users of 109 public libraries through the popular Live Homework Help NJ program. Students in grades kindergarten to 12, and in introductory college courses, will be able to get free help with their math, science, social studies and English assignments via the Internet. This online tutoring program, delivered by Tutor.com, allows students with library cards to chat online with tutors who can help them tackle their homework problems. Spanish-speaking tutors are available for help with math and science assignments.
Live Homework Help NJ had been available through 24 NJ libraries in Camden, Elizabeth, Jersey City, Newark, New Brunswick, Paterson, Willingboro, Elmer, Penns Grove, Pennsville, Salem, Woodstown, the Gloucester County library, Deptford, Franklin Township, Monroe Township, Paulsboro, Pitman, Washington Township, Wenonah, West Deptford, Westville, Woodbury, Gloucester City. The 2010 expansion to include all the public libraries in Burlington, Essex, Hudson, Morris and Passaic counties was made possible by a $250,000 grant from PSEG Foundation. Additional grant funding from Praxair Foundation brings the program to the communities of Belvidere, Bridgeton, Princeton and Woodbridge.
Live Homework Help NJ is designed to provide the highest quality of one-on-one instruction. Tutors are available online and on demand, 7 days a week from 2 to 10 p.m. Whether students need just a few minutes of help or a significant amount of time to better understand a complex concept, certified Tutor.com tutors work with students to help them build their confidence and do well in school.
A new service called Adult Career Center will also be available, which will provide adult customers with tutors to help them study for standardized tests, such as the GED; review and proof-read resumes and cover letters; and have access to a resource center containing test preparation materials, job search tips and ways to help their children with homework. The Resource Center materials are available 24/7.
The State Library established Live Homework Help NJ in select libraries under a Cornerstone Grant of $265,000 from PSEG Foundation in 2007. It was also made available to all students enrolled in NJ After 3 after school programs. Over 90 percent of those who used the service said that it had helped them complete homework assignments, improved their grades and made them more confident about their school work.
“The New Jersey State Library, through the NJ Library Network, has long been committed to the education of young people and adults through a variety of programs we have funded and encouraged local public libraries to offer,” said Norma Blake, New Jersey State Librarian. “The extra assistance available to students from live Homework Help tutors has the potential to instill a sense of success and accomplishment that will carry forward into the school day.”
Students who live in one of the 109 designated municipalities can connect to a Live Homework Help NJ tutor through their local libraries, or from their home PC or Mac with their library card number. The program Web site is www.homeworkhelpnj.org. In addition, students enrolled in NJ After 3 can access Live Homework Help NJ at local program sites. NJ After 3 nonprofit partner sites include Boys & Girls Clubs, faith-based groups, museums, universities, community development corporations, YW/YMCAs, and others.
Tutor.com has been delivering its Live Homework Help® service to students in the U.S. through libraries since 2001. More than 5 million homework help sessions have been delivered to date–with an average of 5,000 sessions each evening.
In photo, Karin Emmitt of Pedricktown and her daughters Shannon (center) and Kailyn check out the Homework Help NJ program now available in 109 communities across New Jersey.
As a result of their reading accomplishments in New Jersey’s statewide reading program, over one hundred children at the Hasbrouck Heights Library received a special visit from Ringling Bros. and Barnum & Bailey Circus clowns, Billy, Anthony & Oscar, and NJ Library Champion, Ringmaster Johnathan Lee Iverson. The clowns entertained the children with their unique brand of circus silliness, and Johnathan talked with them about the importance of reading and how he became Ringmaster for The Greatest Show On Earth!
Rose Heck, Mayor of Hasbrouck Heights, presented Jonathan with the key to the city, and Lisa Traina, president of the library Board of Trustees, presented him with two books.
Photo Above, from left: Lisa Traina, president of the Hasbrouck Heights Library Board of Trustees, Jonathan Lee Iverson, ringmaster, Mayor Rose Heck, and Mimi Hui, library director.
From left, standing: Lisa Traina, president of the Hasbrouck Heights Library Board of Trustees, Jonathan Lee Iverson, ringmaster, Mimi Hui, library director, Oscar, Billy, and Anthony (kneeling).
The New Jersey Sports and Exposition Authority has partnered with the New Jersey State Library to promote reading and reward participation in the State Library’s NJ Library Champion program. The program spans across every library in the State of New Jersey and offers accomplished participants an opportunity to win tickets to upcoming Meadowlands Sports Complex events and special visits from show characters.
Four public libraries in New Jersey will benefit from the expertise of a group of librarians who addressed space challenges at their own libraries and led the transformation to improve the interior areas to better serve their customers. The “SWAT Team of Library Transformers,” Jayne Beline, director of Parsippany - Troy Hills Library; Cheryl McBride, director of North Brunswick Library; Kathy Schalk-Greene, director of the Mount Laurel Library, and Gloria Urban, director of the Vineland Library, will work with the selected libraries as expert consultants regarding their projects.
The SWAT Team was created and is funded by the NJ State Library on the recommendation of the State Librarian’s Blue Ribbon Task Force on the Future of Libraries. The team is tasked with assisting libraries with their transformation projects. Libraries were selected for the program by submitting an application detailing their needs and transformational goals, and had to commit $5,000 to the transformation. All projects will be completed by Dec. 31, 2010.
The selected libraries are Caldwell, Matawan-Aberdeen, Midland Park and Gloucester County Library’s Glassboro Branch.
The Caldwell Public Library opened in 1917 as a small one-story brick structure funded with the help of a grant from Andrew Carnegie. Expansion had compromised the original charm of this “Carnegie Library,” so the proposed transformation will restore the grandeur of the original library, organize the space to reflect the warm “heart of our town” feeling, improve signage, optimize available space, and establish a new technology center.
The Gloucester County Library Glassboro Branch was once an Acme food store, circa 1950. The proposed transformation will improve lighting, brighten the interior, arrange library materials in a more inviting and easily accessible way, and better utilize the interior space.
The Matawan-Aberdeen Library showed a 257 percent increase in DVD circulation over last year, with demand for new and old movies increasing. Their transformational challenge is finding space for this popular service in their 9,880 square foot library, to include how the DVD’s are arranged and displayed for their customers.
The Midland Park Memorial Library was built in the 1950’s and expanded over the years. The transformation will address the main circulation area so that new materials will stand out, and update and improved the overall ambiance.
“With the guidance of our experts, by the end of the year these libraries will be able to show the dramatic, visible transformations in their floor plans resulting in the same improved customer service that was achieved in the SWAT Team members’ libraries,” said Norma Blake, NJ State Librarian. “This program will serve as a demonstration project for other libraries, both in NJ and nationwide, that library interiors can be transformed without a lot of money.”
Photo above, from left (standing): Michele Stricker, deputy head of Library Development, NJ State Library; Gloria Urban, Vineland Library; Kathy Schalk-Greene, director Mount Laurel Library; Cheryl McBride, director of North Brunswick Library; Jayne Beline, director of Parsippany - Troy Hills Library, with the paint roller.
From left: Anne Wodnick, director of Gloucester County Library; Carol Wolf, branch manager, Glassboro ; Michele Stricker, deputy head of Library Development , NJ State Library; Melissa Hughes, director of Midland Park Library; Karen Kleppe Lembo, director of Caldwell Public Library; Susan Pike, director of Matawan-Aberdeen Library.
Zach Parise has been called the “best player in the National Hockey League you don’t know.” Sports Illustrated decided to change that by running a feature article in its February 22 issue on the NJ Devil Left Wing and member of the U.S.A. Olympic Team, but in an exciting development for NJ libraries, the article started off with his commitment as a NJ Library Champion and a picture of the billboard (shown above) at mile marker 112.6 of the NJ Turnpike. See the online article.
The New Jersey Sports & Exposition Authority has partnered with the New Jersey State Library to encourage and inspire readers to “Read Like a Library Champion” and reward them by giving them the opportunity to win tickets to upcoming Meadowlands Sports Complex events by logging in their books at www.njlibrarychampions.org.
In the above photo, Harlem Globetrotter Moo Moo Evans visited the Jersey City Public Library on February 9 delighting fans of all ages. Moo Moo ( a nickname his mother gave him because he loved milk) read a story then showed some of the tricks that have made the Harlem Globetrotters famous. Twenty-five families won tickets to the Globetrotters’ shows on Feb. 13 & 14.
Ruth Lufkin of Basking Ridge won tickets to the Monster Jam. She said “we had a blast at the Monster Jam and the snow held off until we were back home. We met several other happy recipients of State Library tickets. Our seats were fantastic - right in the front row with Gravedigger and Spidey almost in our laps! What a terrific view, and a strong sense of being right in the thick of things as the trucks thumped and roared and strutted their stuff. The motocross/BMX/quad and superbike riders put on a thrilling show in their own right. It was our pleasure to be lucky beneficiaries of the Library Champions campaign.”
Library Champions is a community based public awareness campaign featuring role models from the sports, entertainment and literary fields designed to encourage reading and educate the public about the role New Jersey libraries have in transforming the lives of their customers.
Photos of the NJ Champions with a quote encouraging people to use the library are featured on full color posters distributed free to libraries.
AUTHORS
• Judy Blume
• Janet Evanovich
• Michael Connelly
• Chris Andersen
ATHLETES
• A.J. Burnett, NY Yankees
• Justin Tuck New York Giants Football
• Zach Parise, New Jersey Devils
• Devin Harris, NJ Nets
• Cheri Blawet- Parolympic Gold Medalist
• Lauryn Williams- USA Track and Field – Olympian
• Trent Cole- Philadelphia Eagles
• Kofi Kingston, WWE
• Jonathan Lee Iverson, Ringmaster, Barnum’s FUNundrum®
• Jim Dowd, NJ Devils
• Joe Theisman, Super Bowl Champion & NFL Most Valuable Player
Prizes include admission to New Jersey Nets regular season home games, Nuclear Cowboyz, Smucker’s Stars on Ice, Harlem Globetrotters and Ringling Bros. and Barnum & Bailey Circus. For more information, check with your local library. All participants will be entered in the raffle only once for each show.
The American Library Association announced that the New Jersey State Library is the recipient of the 2010 John Cotton Dana Library Public Relations Award, which recognizes and honors outstanding achievement in library public relations. It is considered to be the most prestigious of all library awards in the field of public relations.
The State Library received the award for its “Tell Us Your Story” library campaign that motivated and mobilized staff from 240 New Jersey libraries to identify messages and cultivate customer stories. Those stories were used locally and in a statewide multi-media campaign that reached millions of people, including elected officials. The campaign provided a marketing toolkit to participating libraries and established a library communication network linking more than 500 users.
“Our ‘Tell Us Your Story’ campaign came at a critical time,” said Norma Blake, New Jersey State Librarian. “According to a NJ Library Association survey, many librarians felt that marketing was not very important. When the recession hit, that changed. Faced with a combination of funding cuts and huge increases in demand from families in financial crisis, our libraries had to adopt tactics to get support from their customers. This campaign trained librarians in marketing techniques and got their customers involved through story telling.”
The campaign was conceived as a result of the Online Computer Library Center’s study From Awareness to Funding: A Study of Library Support in America, which showed that most people have no idea how libraries are funded. Because of that, they were not aware of the growing financial pressures facing libraries that would result in service/program reductions. New Jersey libraries were facing cuts in state aid and legislation that would reduce funding at the local level, as well. Libraries needed to work with their supporters to stave off funding, service and program cuts at a time when users were demanding more services.
“This campaign received widespread support from library customers of all ages,” said Nancy Dowd, the State Library’s Director of Marketing. “Librarians learned what the business world has known all along, that marketing is important for continued success and growth. They also learned that their customers have compelling stories about the value of libraries that they are very willing to share and have a powerful voice with elected officials.”
The John Cotton Dana (JCD) honor has been awarded continuously since 1946 and is sponsored by the H.W. Wilson Company, the H.W. Wilson Foundation and the Library Leadership and Management Association, a division of the American Library Association. “In these challenging economic times effective marketing techniques are essential to communicate the many valuable services and programs provided by libraries to meet the increasing needs of their customers,” said Linda Holtslander, JCD committee chair. “The committee was impressed by the high quality of [this] public relations campaign.”