Archive for July, 2009

The Meadowlands Partners with Summer Reading Program

Wednesday, July 29th, 2009

IMAGINE Poster

The New Jersey Sports & Exposition Authority has partnered with the New Jersey Library Association to encourage and inspire readers to embrace the love of reading while rewarding them for their hard work during the Summer Reading Program, which is supported by a grant from the NJ State Library. Students, ages 4 to 17, who join and complete the Summer Reading Program at their local library will be given the opportunity to win tickets to upcoming Meadowlands Sports Complex events.

“Economic considerations are forcing many New Jersey families to cancel vacations and cut back on other activities this summer,” said Norma Blake, NJ State Librarian. “The Summer Reading Program at their local library is the creative solution to what those budget-wary parents and their energetic children and teens need. And now, thanks to our partnership with the NJSEA, they will be able to win exciting prizes, as well. We are very appreciative of the NJSEA’s support of this worthwhile program.”

Prizes include admission to The Wiggles Go Bananas!, Sesame Street Live 1-2-3 Imagine!, Disney on Ice presents Celebrations, Giants Stadium Tour-The Final Season, Meadowlands Experience Tour and 2009-10 New Jersey Nets regular season home games. Select participants will be given the chance to visit the Meadowlands Racetrack and learn about the horses. In addition, NJSEA will offer discounted tickets to select Meadowlands events to the families involved in the Summer Reading Program.

NJ State Library’s First Book Café September 3

Friday, July 24th, 2009

New Jersey State Library Book Cafe

Do you love to read and talk about your favorite books? Then come to the first Book Café on September 3 at noon in the State Library’s Level 2 Reading Room. In true cafe fashion, coffee and dessert will be served.

Each book café will feature a short literary game followed by good conversation about books. You can bring any favorite book to share - fiction or nonfiction. Bring your lunch and relax. No preparation is required. Book cafés are perfect for busy people who would love to join a book club but just don’t have the time. Email tkeresztury@njstatelib.org to sign up or for questions. Join the fun!

NJ Libraries Go Mobile in Pilot Program

Wednesday, July 15th, 2009

mLibraries Pilot Program

UPDATE: Library Journal just ran a great article in their online edition. Here’s the link. We've also had interviews on 101.5 and a Brooklyn radio station!

Eight libraries from across New Jersey have been selected to join the New Jersey State Library, the NJSL Talking Book and Braille Center and Gold Mobile in a six-month pilot program to determine the effectiveness of using mobile communications to provide information to their users and supporters in a more timely fashion. The libraries selected represent a cross-section of libraries in the state, from large systems to small libraries in both urban and rural areas.

“Mobile phone usage is at the leading edge of a cultural change in communications,” said Norma Blake, New Jersey State Librarian. “The New Jersey State Library realizes communication networks are continually evolving and it’s important for libraries to keep up on those technologies that will help them reach existing customers, as well as inform new people of how libraries can help them."

Participating libraries are: Atlantic County Library System; Belleville Public Library; Burlington County Library System; Cherry Hill Public Library; East Orange Public Library; Hackensack’s Johnson Free Public Library; Howell Public Library; Princeton Public Library; the New Jersey State Library, Trenton; and the State Library’s Talking Book and Braille Center.

According to Nancy Dowd, director of marketing for the State Library, the program will concentrate on outreach to teens and the parents of younger children. "The idea of reaching teens and parents directly on their mobile devices just makes sense. This is the first program of its kind for libraries in the nation. These libraries are pioneers in our field. Their work will help libraries across the country learn more about this medium and provide the groundwork for future campaigns.

“Each library is creating their own strategy to create a community of opt-in patrons and build databases of supporters,” added Dowd. “This will enable them to remind teens and parents about programs; conduct surveys; support fundraising and legislative campaigns; make parents more aware of resources for adults and children; and enable libraries to do more spontaneous programming.”

PHOTO: Participating in the Marketing Strategy Meeting at the State Library were, from left: Andy Woodworth, Burlington County Library System; Mary Beth Fine, Atlantic County Library System; Nancy Dowd, director of marketing for the State Library, Karen George Atlantic County Library System; and Dawn Ferris, Burlington County Library System.

MORE PHOTOS

Summer Staycations Should include Trips to the Library

Monday, July 13th, 2009

From Norma Blake, New Jersey State Librarian

Faced with a very weak economy, high unemployment, furloughs and pay cuts, many New Jersey families are planning to vacation in state this year, traveling no farther than our famous beaches and boardwalks. Even then, a recent poll by Monmouth University/Gannett shows some residents are eliminating visits to the shore all together and others will be staying fewer days.

Cutting back on activities to save money can pose a real problem for parents who need to come up with economical, but interesting activities to keep their children from getting bored and restless. Day trips to their local library could be the creative solution to just what those budget-wary parents and their energetic children and teens need. Public libraries offer a wealth of resources for children, and this summer they will offer even more ways to be creative, expressive, involved and challenged. Our community libraries continue to play a transformational role in the lives of their customers by offering unique opportunities found nowhere else.

For the past seven years, The New Jersey State Library has supported the NJ Library Association’s state-wide Summer Reading Program with a $50,000 grant. This worthwhile initiative attracts thousands of children and teens each year. In 2008, 110,000 children and teens across New Jersey participated, reading nearly two million books. Since its inception, the Summer Reading Program has inspired and motivated children to read purely for fun, without the pressure of taking tests or writing book reports, keeping their minds sharp, improving their reading skills and expanding their imaginations.

Each year the Summer Reading Program has a theme, which many libraries adopt. This year, young readers will enjoy expressing their creativity as the themes are Be Creative@Your Library for children and Express Yourself@Your Library for teens. Public libraries all over our state will be scheduling activities for children and teens from mid-June through August, not only to entertain them with stories and activities, but also to give them a chance to learn various ways of expressing themselves in diverse ways.

The advantages of participating in a Summer Reading Program are many. Studies show that the number of books read is consistently related to academic gains, and that reading as a leisure activity increases comprehension, vocabulary and reading speed. This year, for the first time, the economic advantages of these reading programs have come to the forefront. Many families have been forced to eliminate vacations, give up sending their children to camp, forego that summer pool club membership and cut back on trips to theme parks. Economic reality will be affecting the plans of many families this summer, but that does not mean that it has to be dull and unexciting, because local libraries have a number of events planned that are fun for the whole family.

Kids will make murals at the Cranbury and Clifton libraries; explore the artistic use of duct tape in West Deptford; and learn ballet and creative movement in Bradley Beach. The Atlantic County Library System will be visited by Marvel Comics illustrator Joe Del Beato, Cape May County teens will be able to create their own comic book and Monmouth County will offer drama workshops. In Sayreville, children will learn the splatter art of Jackson Pollack and experience Michelangelo’s painting of the Sistine Chapel by painting on paper taped to the underside of tables. In Bound Brook, teens will learn how to be creative on the radio.

From learning digital photography, magic and balloon artistry to storytelling, clay modeling, crocheting and yoga, children and teens will find their summer packed with interesting, challenging and fun things to do at their library. And their parents will get a chance to get acquainted with what the library has added for them this summer: reading clubs, family movies, classes, photography, reading contests, local author visits, and all those recommended “beach” reads for the backyard lounge.

Of course, all this fun is designed with a purpose: to stimulate children, teens and adults to read more. Twenty-five percent of children polled by Scholastic Publishing said they had trouble finding books that they would want to read for fun. Our Summer Reading Program is designed to help, and our Children and Youth Librarians are experienced in finding great books to pique the interest of even the most resistant youngsters.

Get creative and save money this summer by joining your local library’s Summer Reading Program. Just because you’ll be staying close to home, doesn’t mean you can’t have a summer of traveling to interesting places, investigating far off realms and trying new things by using your imagination and your local library’s resources.

From the Philadelphia Inquirer Opinion Page

Monday, July 13th, 2009

Posted on Mon, Jul. 13, 2009

Libraries are a path to future

In hard times, they have become centers of access to information, communities, and jobs.
By Amy Dougherty, director of Friends of the Free Library of Philadelphia.
Contact her at adougherty@libraryfriends.info.

A recently released report by the Philadelphia Workforce Investment Board, “Help Wanted: Knowledge Workers Needed,” included a stunning statistic: Almost 50 percent of the citizens of Philadelphia lack the basic skills needed to perform in a knowledge-based economy. Given that, our state and city leaders have shown a remarkable lack of vision in threatening to reduce library services.

We need to enlarge our workforce by teaching workers the skills that will enable them and the city to make the transition to the new economy. And the infrastructure to do so already exists in our libraries.

Recent data show that Americans are flocking to local libraries, often waiting in long lines for help and computer time. They are searching for employment, job-training information, and, if they are able, rewriting their resumes. Librarians are the new career counselors, sometimes taking the brunt of patrons’ frustrations and fears in these turbulent times.

People have spoken

As the local and national economies reinvent themselves, so does the public library. Long gone are the days when libraries were simply places for borrowing leisure reading materials or entertaining the kids for a few hours. They have become centers of access to knowledge, information, connectivity, culture, community, and jobs.

As demonstrated by the recent public outcry that helped save the city’s 54-branch library system from 11 branch closings, citizens understand that their local libraries can change their lives, but only if they remain open and equipped. At town meetings, rallies, and budget summits throughout the city, Philadelphians spoke: Now is the time for investing in libraries, they said, not downsizing them.
The threat to libraries at the state level is less well-known. But Pennsylvania’s state aid to libraries, which augments municipal budgets for libraries large and small, is in jeopardy. State Senate Republicans want to cut it by 50 percent; Gov. Rendell, by 10 percent.

The Free Library of Philadelphia could lose $3 million to $6 million in annual funding as a result, in addition to the $8 million it lost last year. This could mean more staff layoffs, branch hour reductions, and fewer book purchases and services.

Further cuts

That’s not the end of it. The Keystone Fund, the only reliable source of seed money for library capital and renovation projects, could disappear altogether - even though every dollar of it is matched by at least $6 in local funds. So far, 237 projects in 48 counties have used $100 million for library capital improvements.

Also on the chopping block are the essential statewide searchable databases used by the libraries and their patrons.

Imagine if our leaders gave us what we know we need most. While the unemployed and underemployed wait out the economic downturn, municipalities should be embarking on retraining and literacy projects, preparing suitable workers for future employment. We must fund libraries to help Pennsylvania’s cities and towns recover, and to turn dashed hopes into dreams and anxiety into action.

World Wrestling Entertainment Promotes Summer Reading

Wednesday, July 1st, 2009

SummerSlam Reading Jam photo

Teens and tweens from 28 New Jersey libraries will have the chance to win a trip to WWE®’s SummerSlam in Los Angeles this summer by taking part in the SummerSlam Reading Jam in support of the Summer Reading Program sponsored by the NJ Library Association and the NJ State Library. The SummerSlam Reading Jam is part of a pilot project of the WWE and the American Library Association’s Young Adult Library Services Association (YALSA). Starting June 24, 500 libraries across the country began giving out posters featuring WWE Superstars Rey Mysterio®, Evan Bourne™, Beth Phoenix™ and Eve™ to the first 25 patrons between ages 10 and 18 who checked out two books. Each poster has a number. On July 17, WWEkids.com will post the winning and alternate numbers from the numbered posters.

The program was designed by WWE and YALSA to encourage teens and tweens to read for fun throughout the summer. WWE and YALSA also partner to offer the WrestleMania Reading Challenge each fall, in which teens are challenged to read a book a week for ten weeks and can win prizes as a reward.

“The SummerSlam Reading Jam allows WWE the opportunity to join forces with YALSA to promote youth literacy in support of President Obama’s United We Serve initiative,” said Michelle Wilson, WWE’s executive vice president of marketing. “Building upon our success in working with school and public libraries on our annual nationwide WrestleMania Reading Challenge during the school year, this new initiative gives us the opportunity to use our most popular summer event, SummerSlam, to extend our efforts to get young people to read into the summer.”

“Today’s teens and tweens have less and less free time, and there are increasingly more activities for them to take part in during what little leisure time they have, said Sarah Debraski, YALSA president. “It’s important to encourage teens to set aside some time to read for fun. Having an incentive, such as the SummerSlam Reading Jam, is a fun way to encourage them to do so.”

Participating New Jersey Libraries
Barnegat Library
Carteret Public Library
Collingswood Public Library
Cranford Public Library
East Orange Public Library
Edison Township Public Library
Elizabeth, Dr.Orlando Edreira Academy
Fair Lawn, Maurice M Pine Free Public Library
Fanwood Memorial Library
Franklin Lakes Public Library
Hasbrouck Heights Public Library
Hillsborough Public Library
Jersey City Public Library- Main Library
Kenilworth Public Library
Manville Public Library
Marlton, Evesham Branch Library
Milltown Public Library
Monroe Township Library
Newark, North End Branch
Newark, Springfield Branch
Newark, Weequahic Branch
North Brunswick Public Library
North Plainfield Memorial Library
Ocean City Free Public Library
South Amboy, Sadie Pope Dowdell Library
Township of Washington Public Library
Warren County Library, Franklin Branch
Weehawken Free Public Library