New Jersey State Library Newsletter

Before a standing room only crowd of New Jersey librarians, small business owners and Ramapo College students, Marketing Guru Seth Godin presented his perspectives on the current trends in Social Marketing and discussed common-sense strategies for successful “Tribe� engagement at Ramapo College on October 28. The lecture coincided with the release of his new book Tribes, which is based on the semi-exclusive social networking Web site he created.

The best-selling author, entrepreneur and agent of change has been hailed as the “Ultimate Entrepreneur for the Information Age� by Business Week; Successful Meetings chose him as one of the “21 Speakers for the Next Century;� Promo dubbed him the “Prime Minister of Permission Marketing;� Forbes.com christened Godin a “demigod on the Web;� and eMarketer named him “Most Important Marketing Guru.�

With that notoriety and acclaim, he did not disappoint the audience of over 200 in attendance. Godin used real-world examples from extremely successful companies to reveal the benefits of using creative, remarkable thinking to transform business ideas and practices. Drawing from his best-selling books, Godin explored how ideas spread, why the stories companies tell matter and why treating customers with respect pays off, and how these and other business decisions determine whether your business becomes invisible or remarkable.

The program, which was sponsored by the New Jersey State Library, the New Jersey Library Association and the Ramapo College of New Jersey Library, also served to launch a new marketing campaign for New Jersey libraries called “Solving Life’s Problems.â€? The state-wide campaign will encourage library users to create compelling digital or video stories about their library experience and was inspired by the OCLC report “From Awareness to Funding.” To be part of this new campaign, librarians should contact Nancy Dowd, NJ State Library director of marketing at ndowd@njstatelib.org. Join the Tribe!

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On October 23, the New Jersey Senate recognized NJ State Librarian Norma Blake on her achievement of being named the 2008 National Librarian of the Year by Library Journal. From left: State Senator Diane Allen, State Senator Philip Haines, Norma Blake, New Jersey State Librarian, and State Senator Richard Codey, in the Senate Chambers presenting Norma Blake with the Senate Resolution.
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The New Jersey State Library welcomes Erin MacCord who has joined the Library for the Blind and Handicapped as Development Officer. In that capacity she will work to secure public, private and corporate support to sustain existing services and create new ones at LBH. She will also develop a sustainable three year fundraising plan and, after it receives approval, put the plan in motion.

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Deborah Mercer (left), New Jersey Collections Librarian, and Michele Stricker, Consultant for Library Trustees, Preservation and Literacy, represented the New Jersey State Library at the 2008 Monmouth County Archives Day at the Monmouth County Library, Manalapan, on Saturday, October 11. Their exhibition table highlighted NJ State Library programs and preservation initiatives.

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Tonya Badillo, Literacy/Diversity Coordinator at Long Branch Free Public Library, is one of 150 librarians in America selected by the American Library Association to attend the Guadalajara International Book Fair Nov.28 - Dec.1.
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The One Book New Jersey program is a fun and exciting program sponsored by the New Jersey Library Association with generous support from the New Jersey State Library. Its goal is to bring people together by encouraging them to read and participate in discussions and other events about the same book. Although the program is modeled after other “One Book” programs throughout the country, New Jersey’s program is rather unique. We involve not just one community, but the whole state. It also is designed to reach people of all ages, so although it is still called “One Book,” it is in fact four books: an adult selection, a young adult selection, a book for older children and a read-to-me selection. FULL STORY HOME PAGE

The American Library Association (ALA) has announced the librarians who will participate in the Emerging Leaders 2009 program, which includes five librarians from New Jersey: Melissa Dessent of Montclair, Kristen Kirk of Little Egg Harbor Township, Helen Snowden of Williamstown, Douglas Walden of Glen Rock, and Dawn Zeig of Hillsdale.
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The State Library’s management of its U.S. documents collection garnered recognition for several notable achievements during a recently completed review by the Government Printing Office (GPO). The State Library is among the first group of member libraries of the Federal Depository Library Program to have a Public Access Assessment review.

“The New Jersey State Library participates very effectively in the New Jersey region,� the report stated. “The library communicates with their nearby depositories to conduct referrals and interlibrary loan and to participate in regional meetings and initiatives.� FULL STORY

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