MARKETING SEPTEMBER 2007
• The New Jersey State Library is partnering with New Jersey Library Association, Monmouth County Library and the Women’s National Book Association to promote National Reading Group Month. Two authors will be appearing at the Monmouth County Library to celebrate the event. The State Library has distributed letters to state librarians throughout the country encouraging them to lend their support next year.
• The New Jersey State Library was a sponsor at the New Jersey State Chamber of Commerce Conference and Expo where we continued to gain new NJKI users and advocates. The NJKI marketing consultant presented a workshop.
• Our marketing director presented a workshop entitled, “Six steps to Outreach Success”. NJSL and the South Jersey Regional Library Cooperative sponsored the workshop, which was held at the Willingboro Public Library.
• The Marketing Dept. had three different articles published in their entirety in Interface, the newsletter of the Association of Specialized and Cooperative Library Agencies (ASCLA). The articles highlighted the broad array of the State Library’s work. One featured a Braille literacy arts event staged by LBH at Grounds for Sculpture in Hamilton Twp. while another focused on the Get a Library on Online program. A third article gave an overview of three NJSL marketing campaigns: Three Reasons, Super Librarian Comic Book and YouTube comic contest.