May 2007, Marketing
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The State Library successfully launched the Super Librarian comic book The Virus on May 5, Free Comic Book Day, in conjunction with INFOLINK and Diamond Comics. Over 200 libraries participated along with comic book stores across the state with special events featured at the Elizabeth Public Library and the Cinnaminson Branch of the Burlington County Library. The introduction of the Super Librarian comic book created quite a buzz and garnered considerable media attention with full length articles about the comic book published in prominent New Jersey newspapers such as the Star Ledger and The Record as well as in national trade media including Library Hotline and the School Library Journal. The media attention continued after the kick-off when Fox 29 TV in Philadelphia aired an in depth report about the Super Librarian comic book on June 1st.
• The Njlibraires.org website has been updated to provide easy access for the public to know about our statewide venues. Included in the updates are links to the NJ Summer Reading, OneBookNJ, press releases on events at libraries from around the state. All the marketing campaigns can be accessed via ¬ njlibriares.org.
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The public can also access, photos and events from NJ libraries AND the three new statewide campaigns launched this May. Look for billboard and posters throughout New Jersey promoting:
• YouTube and Comic drawing contest
• Tell us your three reasons.
Everyone’s encouraged to submit three reasons why they love their library on the YouTube site or from the njlibraires.org website. The latter doesn’t require any type of registration and may be easier for people to use since YouTube requires membership to leave a comment.
• Libraries have received posters and bookmarks. If they wish to order more, just email ndowd@njstatelib.org. Comic books continue to be distributed to those libraries which request copies, again, they can order from Nancy Dowd.